An abstract art-project shot in co-op with Hasselblad during the Alpine WC in Åre 2019. Shot with two H6D and various techniques and multi-framing. On display and featured by Hasselblad, read the story on their website. https://www.hasselblad.com/stories/mats-lind-h6d-abstract-art-on-the-slopes/
“Leading all things PR and media for the U.S. Alpine Ski Team and working with some of the biggest names in the sport of alpine ski racing, I’ve seen a lot of ski imagery and worked with many photographers. The main problem I see with our sport is a need for more unique content. Many of the ski photographers are old-school and their approach is traditional and antiquated. There are very few that look at the sport with an artistic lens. Mats’ photography from World Championships stood out among the rest, and his approach with the Hasselblad H6D camera was refreshing. We shared his photography of Lindsey Vonn and Mikaela Shiffrin – two of the greatest alpine ski racers of our era – on our social mediums, and received a ton of positive feedback on the imagery.”
- Megan Harrod, Alpine Communications Manager US Alpine Ski Team
Swedish football player Jimmy Durmaz shot and filmed for #lockerroomtalk and Nöberu by assignment of Beyond Communication.
The fantastic Hasselblad X1D / XCD 90 in action.