“ Having grown up with both analogue and digital technology has given me a greater insight into the creation and what lies behind an eye-catching image. I love traveling the world with a bag full of assignments, and I am very humble that these assignments have taken me all around our globe. Almost all of my assignments are commercial, sometimes meticulously upset, sometimes with a little more frizzy slacks. But to get the absolute best out of me and my skills, you have to dare to set me free, preferably with a rigid and crystal clear visual destination. This allows me to construe the surroundings, to let me find the path to the definitive catch. In other words, to do what I´m suposed to do. I´m the worlds best at being me, I'm not so good at trying to be who you want me to be. Whether it's a enthraling portrait, a wast car scene or a crisp interior image, I work best with loose rains, preferably with the general human presence as downscaled as possible. But please, don’t be afraid of putting me in a room with people!
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A UNIQUE APPROACH TO SPORTS PHOTOGRAPHY
Mats’ unique take on photographing the Alpine World Ski Championships has received positive attention from experts working in the professional skiing world, including the Alpine Communications Manager for the USA Ski Team, Megan Harrod:
“Leading all things PR and media for the U.S. Alpine Ski Team and working with some of the biggest names in the sport of alpine ski racing, I’ve seen a lot of ski imagery and worked with many photographers. There are very few that look at the sport with an artistic lens. Mats’ photography from the World Championships stood out among the rest, and his approach with the Hasselblad H6D camera was refreshing.”
Read the whole story over at Hasselblad ›› https://www.hasselblad.com/stories/mats-lind-h6d-abstract-art-on-the-slopes/