Mats Lind

Photographer | Film maker | Hasselblad allied

To get the absolute best out of me and my skills, you have to dare to set me free, preferably with a rigid and crystal clear visual destination. This allows me to construe the surroundings, to let me find the path to the definitive catch. In other words, to do what I´m suposed to do. I´m the worlds best at being me, I'm not so good at trying to be who you want me to be. Whether it's a enthraling portrait, a wast car scene or a crisp interior image, I work best with loose rains, preferably with the general human presence as downscaled as possible. But please, don’t be afraid of putting me in a room with people!

selected work

Bentley Motors

Beyond the opulent leather interiors and cutting-edge technology lies a driving force behind Bentley's success - their unwavering commitment to exceeding expectations. Bentley constantly pushes boundaries, innovating and redefining the limits of automotive engineering.


Volvo Cars

Volvo, a name synonymous with safety, luxury, and innovation. With a rich history spanning decades, Volvo has consistently pushed the boundaries of automotive engineering. But it's not just about the sleek lines and cutting-edge technology; it's about a brand that cares.


Hasselblad

Hasselblad, the iconic Swedish camera brand that revolutionized photography, has been capturing the beauty of the world for decades. With unmatched precision and quality, Hasselblad cameras have become synonymous with excellence in the world of photography, and on the moon.


Auk protection

With AUK Protection, you can soar through the skies with confidence, knowing that you are equipped with the best. Our garments are engineered to withstand extreme weather conditions and incorporate features that enhance visibility during both day and night operations.


Svenskt tenn

Svenskt Tenn, a brand built on creativity and sophistication. From its humble beginnings to its global recognition, this Swedish treasure has captivated the hearts of design enthusiasts around the world. With a rich history spanning over nine decades, Svenskt Tenn has seamlessly merged timeless elegance with modern innovation.


Lundhags

With its rich heritage dating back to 1932, a testimony to Scandinavian craftsmanship at its finest. With a profound love for nature, this brand works tirelessly to create products that not only surpass expectations in terms of performance but also leave minimal impact on the environment.


Carl malmsten

OH Sjögren, a furniture manufacturer that embraces genuine craftsmanship and makes the legacy live on. Carl Malmsten was a true master of his craft. His passion for woodworking and respect for traditional craftsmanship led him to create timeless furniture pieces that continue to inspire and captivate people even today.


Café magazine

Johanna Ojala, a charismatic TV host and a shining example of passion and dedication. With her infectious enthusiasm and genuine curiosity, she has captivated the hearts of audiences. Whether it's through her interviews or on-screen presence, she has an innate talent for creating an atmosphere of warmth and authenticity.


Jämtkraft

Jämtkraft, the Swedish power brand that embodies strength, innovation, and sustainability. With each passing day, they continue to inspire and redefine the energy industry with their unwavering commitment to both their customers and the environment. They believe that by working together, we can create a harmonious balance between progress and preserving our planet.


Caterpillar

Caterpillar believe in the power of dreams and the strength of perseverance. With more than 90 years of experience, they have emerged as a global leader in providing innovative products and solutions that shape the world around us. Embracing challenges, never settling for mediocrity, and continually striving for excellence


Ramirent

What sets Ramirent apart is not just its extensive range of high-quality equipment but also its unwavering commitment to customer satisfaction. The company understands that their success is directly tied to the success of their clients, so they go above and beyond to provide tailored solutions that address every need.


Uponor

We believe in the power of collaboration, working hand in hand with our customers, partners, and communities to transform the world we live in. Our innovative solutions in plumbing, heating, and cooling systems not only improve the quality of life for individuals, but also contribute to a healthier and more sustainable planet.


Skhoop

Skhoop's story begins with its founder, Sissi Kewenter, who had a vision to create practical yet fashionable garments for women who loved the outdoors. With an unwavering belief in her own abilities, she tirelessly worked to bring her dream to fruition. Through countless trials and tribulations, she overcame every obstacle that came her way, emerging as a true pioneer in the industry.


Seger

What sets Seger apart is not only their unwavering commitment to quality, but also their commitment to sustainability. Embracing environmentally friendly practices, Seger ensures that their hats are made using sustainable materials and processes, reducing their impact on the planet. In a world where mass production often takes center stage, Seger reminds us that there is beauty in the art of handcrafted items.


Daily sports

Daily Sports is more than just a brand, it's a lifestyle. Swedish golf clothing that embodies the spirit of the sport - elegance, passion, and determination, for women by women. With a focus on quality and innovation, Daily Sports has become synonymous with excellence in the golfing world.


Trillevallen

Trillevallen is a stunning ski resort located in Jämtland, Sweden, known for its great ski runs, breathtaking views, and welcoming atmosphere. Trillevallen is truly a haven for winter, and summer, sports enthusiasts looking for an unforgettable experience. After a day on the slopes, visitors can relax and unwind in the cozy lodges and restaurants, which offer delicious local cuisine and a warm, friendly atmosphere. Been shooting for them for 8 years.


film making

MIX-TAPE

[ PARENTAL ADVISORY ]

An updated cinematography 2020 mix-tape and selected moments from assignments by;

Volvo Cars | Lundhags | Svenskt Tenn | Pirelli | Hasselblad | Ramirent | Seger | Locker Room Talk | Eksjöhus | AUK Protection | BMW | Uponor

A few selected


Svenskt Tenn - Tissus d'Avesnièr

Ramirent

Svenskt Tenn - Larsson Korg

Ramirent

Lundhags

AUK Protection

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